28 Jun 2023Trends for User Experience Design for 2023
As we hit the halfway mark for 2023, we are seeing that UX trends are continuing to evolve and that a UX-focused strategy is essential if brands want to see more engagement. The design trends we are seeing this year look at creating more imaginative and engaging experiences. Why is it important to have…→
28 Jun 2023The Importance of Accessibility in User Experience Design
In the current era of pervasive technology, where digital solutions play a significant role in our daily lives, prioritising the creation of inclusive and accessible products and experiences has become crucial. According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the world’s population, experience significant disabilities. That means 1…→
9 Jun 2023Psychological drivers are key when designing experiences
Understanding psychological drivers is key when designing experiences. Our perception, attention, memory, decision-making processes, and emotional responses all significantly shape how we interact with technology. Here are seven key points to consider when designing experiences Designers can gain valuable insights into user behaviour, cognitive processes, and emotional responses. Being aware of this enables us to…→
5 Jun 2023NBA, business strategy and data insight
With the NBA finals currently underway, I found this analysis to be particularly intriguing, highlighting the significance of data and data insights in shaping business strategies and maintaining a competitive edge.→
3 Jun 2023Fear of missing out
As Generative AI reaches the peak of the Gartner Hype Cycle, many organizations are currently deliberating among the three most likely positions, which are as follows: If you fall into the first category, you have likely already identified the transformational prospects linked to engaging with a technique that generates efficiencies, enhances the effectiveness of actions,…→