We all know the face of business has changed beyond recognition over the past few years. It has, in fact, given us an opportunity to do things differently. It’s now about people first and business second.
Diving deeper into this new global narrative has flipped our corporate landscape upside down; we need to engage with our staff and customers from a new lens. How do we reach this audience in this virtual world to get the best business outcomes? Here are a few tips on just how you can ride this new wave of digital communications in 2023.
Vlogging is changing the way we do business
We have all heard of vlogging or video communications. Vlogging, or video blogging, is the art of creating blogs in video form. Imagine if we recorded someone narrating all the amazing client experiences, communications, or skills and talent we have here at Exco Partners, that would be vlogging. These content pieces help get your messages across using visuals instead of words – and your audiences will love it.
A single minute of video is worth 1.8 million words
It makes a lot of sense when you think about it. How are the younger generations getting their information today? Countless people are logging into Instagram, Facebook, Snapchat, Twitter, and of course, YouTube. People prefer to watch the news, rather than read about it.
Using video in Change and Communication Strategies.
Internal communications are a vital part of any company structure. No matter your size or specific industry, if you’re not effectively communicating with your own employees, how can you expect to build your brand externally and set your business up for long-term growth? In the modern digital age, internal communications best practices start and end with video.
With so many channels and platforms of communication, ensuring your message is accurately received is more important now than ever. And when it comes to communicating with your employees, studies via Pop Video show that “when workers watch a video they’re likely to retain 95 percent of the intended message”. Compare that to just 10 percent retention rate with text. In other words, human beings are programmed to respond well to video. Refer to this article and study by Forrester. A single minute of video is worth about 1.8 million words. (Forrester)
Ready to elevate your Internal Change and Communication strategy?
If you’re ready to take your internal communications more seriously and shift to a more video-intensive plan, understand that it will take time. You may need to start out with small, incremental implementations and build from there. You can use a range of mediums to reach your audience in workplace initiatives, projects, or business change.
It has also been shown to be a great retention tool for employers to use. Employee retention is a significant problem for businesses today. Creating videos can be a collaborative process where the employees can be a part of the journey, which in turn will help them to retain even more of the intended information.
It also creates a better employee experience when they are listened to and involved in communications that affect them and their roles. This will change mindsets and behaviours, increasing their buy-in to the initiative or change that is being implemented. It increases employee satisfaction and helps to create a more interdependent leadership structure.
In the simplest of terms, interdependent leadership means shifting your perspective to view the world through the lens of “we” rather than “I.” Interdependence speaks to the importance of connecting with others and maintaining viable relationships and is driven by the belief that leadership is a collective activity that requires mutual inquiry and learning. Digital authentic, intentional communications play a big role in interdependent workplaces.
In 2023, Exco Partners are leading the way for digital video and multi-faceted communication strategies. Creating an interdependent working environment. If you want to know more, we would love you hear from you here.