Are you a mad-hatter service designer? A guru of customer experience? Are you just a punter wanting to test out a new way to serve your customers? If you are, you have likely scratched your head with how to truly test your new service ideas before committing too much time and energy it making it real.
Sure, you can send out a survey to your customers to get some valuable insight, but that boring right; for you and your customers! A survey can also send you down the wrong path as people will often ‘act’ differently in real life than what they might describe in an idealised survey answer.
Why not create something fun for your customers and test your services and experiences in real-life scenarios. A choose-your-own-adventure, if you will. Your customers can click through some real-life scenarios, choosing the paths they would like to take while you gain valuable insight and data from the journey they take.
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Want to find out more? Send us a message and discuss our customers’ success in using a choose-your-own-adventure style scenario testing method.
Ben is an accomplished executive leader with over 20 years of experience delivering across product, sales, operations and customer experience through the execution of large scale digital and transformative change programmes. Experienced in working with and consulting to CEO and executive-level roles, Ben is respected by his peers and colleagues and has a reputation for his clear vision, leadership, pragmatism and an ability to deliver. He has a hands-on, disciplined and pragmatic approach to leadership with a strong technical background and thorough understanding of managing business change, software delivery and business operations. Complimenting these skills is a solid customer focus and business acumen gained through an MBA education and experience in business management, sales, business development and various startup ventures that he has founded or provided strategic guidance to. This experience has enabled Ben to contribute significantly to the success of the businesses he has worked with at both a business strategy and technology level.